Bio

the core need-to-know: I PROVIDE major value for each + every one of my clients

Whether in - gasp - actual editorial or on the brand side, I’m obsessive about crossing all the Ts and dotting all the Is. When I commit, I commit. And if you hire me, you will n-e-v-e-r be left hanging.

While my main background is in print staff positions (as a Condé Nast “lifer,” I served as Beauty Director for W, Cookie and BRIDES), I’m also a former AVP Strategic Development for the Luxe brands of L’Oréal, a book author and a blogger.

Since relocating from New York City to St. Petersburg, Florida, in 2014, I’ve worked on a wide array of diverse projects, many of which can be seen in the Showcase section of this site. I’m a regular contributor to Alexa / The New York Post and Insider’s Guide to Spas, and I’m building a sizeable archive of work for The Wall Street Journal. Additionally, although it’s not my current focus, I’ve written for brands in the beauty, wellness, fashion and tennis spaces, including Lake & Skye, U.S. Polo Assn, Figue and FURI Sport.

I consider myself lucky to have honed my chops at Condé Nast and L’Oréal. Although daily life could be stressful at those two big, ol’ behemoths, they each embraced a level of excellence that you just can’t shake once you get back into the real world. Why not bring everything you’ve got to every project? To me, that not only sounds like a winning formula, it’s the only way I know how to work.

If you'd like to get in touch, please Gmail me: danaelizabethwood [at] gmail.com